Sunday, July 13, 2008

New Graphical Tobacco Warnings in Brazilian Cigarrettes and Cigars

WARNING: This post contains very graphic images.

The Brazilian Health Ministry recently released new pictures that will illustrate the entire backside of cigarrette (and cigar) packs, as well as point-of-sale advertisements. Brazil has had those for a few years, following a George Washington University study showing that the more graphical and bigger the warning, the greater the inhibitting effect it has on the smoker. The messages on tobacco products in the U.S. faired pretty poorly because of their little size, with no pictures.

The old warnings were already very graphical, but the new ones go further. According to the health ministry, the new warnings were designed after studies and targeted straight at the youth, who the ministry says is constantly targeted by tobacco companies.

The new campaign focused in the following areas, with a different picture to illustrate each area: victims of tobacco, gangrene, death, heart attack, toxic smoke, suffering, erectile dysfunction, danger.

The twenty-year-old program to reduce smoking has had positive results. In 1989 the smoking population was 34.8%. In 2003 it was down to 22,4%, and the last survey in state capitals, 16% of the population above 18 years of age. Given that Brazil is the biggest producer and exporter of tobacco products, such government indepedence and action in the public interest is very welcome.

What is your reaction to these pictures?











































The use of this product diminishes, impairs or prevents an erection.

This product causes early skin aging.

Inhaling this product's smoke causes pneumonia and bronchitis.

The use of this product
diminishes, impairs or
prevents an erection.



This product causes
early skin aging.



Inhaling this product's
smoke causes pneumonia
and bronchitis.


This product contains toxic substances that lead to sickness and death.

The risk of brain stroke is higher with this product

The use of this product leads to death by lung cancer and emphysema


This product contains
toxic substances that
lead to sickness and death.



The risk of brain
stroke is higher
with this product



The use of this
product leads to death
by lung cancer and emphysema


The use of this product causes death by heart diseases

The use of this product obstructs arteries and impairs circulation

This product intoxicates the mother and the baby, causing premature birth and death


The use of this
product causes death
by heart diseases



The use of this
product obstructs arteries
and impairs blood circulation



This product intoxicates
the mother and the baby,
causing premature birth
and death


Nicotine dependence causes sadness, pain and death




Nicotine dependence
causes sadness, pain
and death



4 comments:

  1. Powerful images. I think they cheated a bit, though, in the pictures which showed cigarette butts in places where they obviously wouldn't really be. I actually feel like that would lessen the overall effect for me- I'd see them more as contrived propaganda instead of depictions of genuine consequences.

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  2. I agree, but I understand what they were going for. Its hard to show a heart attack, but I didn't really like that picture. The baby-in-an-ashtray one could have been just a premature baby, leaving the whole ashtray thing out.

    Another point to consider is that these pictures will be seen by many smokers who can't read, so the picture has to convey the whole message.

    ReplyDelete
  3. Nothing is good with smoking. It has no benefits and it is just slow way of killing yourself. I wish smoking would stop because it does not only affect the smokers but the people around them as well.

    ReplyDelete